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Super Bowl Ads: General Motors To Return To Big Game After 2013 Split
General Motors, the nation’s third-largest advertiser, is set to rejoin the ranks of Super Bowl advertisers after making a colorful exit from the big event in 2013. GM’s Chevrolet, typically the brand...
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Style Awards Honor Fashion and Entertainment Insiders
On the eve of New York Fashion Week, the elite of both the fashion and entertainment industries gathered inside Lincoln Center’s exclusive Mercedes Benz tents for the 10th annual Style Awards. Sony...
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Toronto: Hilary Swank, Alan Cumming Boost amfAR’s Inspiration Gala
amfAR, The Foundation for AIDS Research, held its Inspiration Gala in Toronto Sept. 8, which saw the organization’s honorary co-chair Hilary Swank mingle with Adrien Brody and Paul Haggis (both in town...
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NBC to Run Live Comedy Routines in Ads for Lexus During ‘Fallon’
Some of the most interesting comedy taking place during Thursday’s “Late Night With Jimmy Fallon” may occur during its commercial breaks. In an intriguing ploy meant to harness both TV advertising and...
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ExecuTech Car Edition: Cadillac’s New Electric Vehicle, Mercedes S-Class,...
Another upscale competitor has appeared on the electric car grid. General Motors will begin selling Cadillac’s ELR (a close cousin to the CTS coupe) in January.
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Super Bowl Ad Review: Coen Brothers Try to Rev Audiences for Mercedes
Joel and Ethan Coen have lured moviegoers to films ranging from “The Big Lebowski” to “No Country for Old Men.” Can they now direct football fans to blow tens of thousands of dollars on a new Mercedes?...
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Super Bowl Commercials: Peter Fonda Gears Up for Mercedes-Benz on Game Day
Members of a younger generation who take in a new Super Bowl commercial from Mercedes-Benz this Sunday might get a lesson in the popularity of the seminal film “Easy Rider.” Peter Fonda doesn’t mind....
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Big-Name Advertisers Suspend Ties to ‘O’Reilly Factor’ Following Sexual...
A large number of prominent advertisers said on Monday and Tuesday they had taken steps to ensure their commercials would not run on Fox News Channel’s “O’Reilly Factor” for the foreseeable future in...
View ArticleMercedes Will Crash the Super Bowl as Ambush Ads Make Digital Advances
Mercedes Benz hopes Super Bowl viewers will turn away from the event’s celebrated commercials this Sunday and take part in a Mercedes commercial instead. The automaker isn’t buying one of the many $5...
View ArticleCES: James Cameron Unveils ‘Avatar 2’ Concept Art, as Mercedes-Benz Shows Off...
James Cameron touched down in Las Vegas to provide a first look at concept art for his forthcoming “Avatar 2” sequel, which isn’t due out until late 2021. The director showed off the images from...
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